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A First Look at the New AirOps
The AirOps product team walks through the platform live and unveils Quill, our AI agent captain.
The first public look at the new AirOps. What the new features unlock for growth marketing teams, and how customers are using it to win AI search.
- 01AirOps is now built on three pillars: Context, Insights, and Actions. Context ensures every piece of content reflects years of brand investment, with multimodal support, freshness through connected source-of-truth systems, built-in governance with approvals and rollbacks, and brand attributes accessible everywhere your team works (including ChatGPT and Claude) to prevent brand drift. Most visibility tools stop at insights; AirOps is laser-focused on closing the loop into action.
- 02Insights span onsite, offsite, sentiment, and prompt prioritization in a single view. A 360° page view surfaces pages where agents are crawling but not citing (the refresh targets). Offsite coverage pulls from Reddit, review sites, LinkedIn, and YouTube to flag partnership opportunities and reputation risks. Sentiment-by-theme tells you whether the brand is showing up positively or surfacing issues like pricing complexity and support gaps. Recommended prompts come from a mix of first-party signals (voice of customer, support tickets, Gong calls) and third-party datasets with tens of millions of AI answers.
- 03Quill is the agent captain that connects context, insights, and action. Quill knows your brand and your data, lets you talk to that data, builds custom reports on the fly, and scans 24/7 for the highest-leverage opportunities (stale collections, competitor content gaps, prompts you should be cited for but aren't). Those opportunities land in the new inbox, where you accept or decline. Every accept and decline teaches Quill more about your priorities and how your team operates.
- 04Human-in-the-loop is core to the design, not optional. Quill can act on its own when appropriate but knows when to pause and bring a person in, especially around brand tone, voice, claims, and positioning, where governance matters most. Collaboration happens in the inbox or in Slack and other places teams already live. Every edit, refinement, and piece of feedback teaches Quill more about your brand and playbook.
- 05Early customer results show the model is working. Asana has seen a 71% increase in AI citations. Parallel AI saw a 130% increase in citation rate in just a couple of weeks. Quill is live for customers today.