# AirOps Next Conference
> **The Content Engineering Conference for the AI Era**
> One day. One stage. The conference for the future of agent-driven growth.
---
## Event Details
| Detail | Info |
|--------|------|
| **Date** | May 13, 2026 |
| **Time** | 9:00 AM - 6:00 PM ET |
| **Venue** | City Winery at Pier 57 |
| **Address** | 25 11th Ave, New York, NY 10011 |
| **Format** | Single-day, single-stage conference |
| **Admission** | Application-based; invite-preferred |
| **Capacity** | Limited |
| **Registration** | [Apply today](https://airops.com/next) |
---
## Speakers
A roster of marketing leaders, growth practitioners, brand operators, and the AirOps team. Roles in parentheses are the speakers' current positions.
### Featured speakers
| Speaker | Role | Company |
|---------|------|---------|
| **Austin Lau** | Growth Marketing | Anthropic |
| **Antoine Sochat** | Business Ops | Airbnb |
| **James Hurst** | VP, Global Exec Creative Dir | HelloFresh |
| **Kexin Chen** | VP of Marketing | Harvey |
| **Kyle Poyar** | Founder & Creator | Growth Unhinged |
| **Ashley Kemper** | SVP Marketing | PandaDoc |
| **Kevin Indig** | Growth Advisor | Independent |
| **Paul Jun** | CD, Brand + Tooling | Ramp |
| **James Pastan** | Head of Growth | Framer |
| **Leland Maschmeyer** | Co-Founder, CEO | COLLINS |
| **Will Gao** | Cofounder | Ploy |
| **Noah Adelstein** | Head of Growth | Netic |
| **Kira Klaas** | Brand Strategist (Ex Later, Brex, Notion) | On Brand |
### AirOps team
| Speaker | Role |
|---------|------|
| **Alex Halliday** | Co-Founder & CEO |
| **Ali McCarty** | VP, Strategy & Expansion |
| **Amr Shafik** | VP of Product |
| **Ashland Stansbury** | Strategy & New Verticals |
| **Bryan Connolly** | VP of Customer |
| **Christy Roach** | Chief Marketing Officer |
| **Dillon Hong** | Product Manager |
| **Eoin Clancy** | VP, Growth |
| **Jess Rosenberg** | Head of Brand |
| **Matt Hammel** | Co-Founder & COO |
---
## On-Demand Video Library
Every session from AirOps Next 2026, captured and available on demand. Each video lists its format, speakers, runtime, and full description.
### Welcome to AirOps Next
*Welcome · Ali McCarty (VP, Strategy & Expansion, AirOps) · 10 min*
A quick orientation to the day: who's in the room, why we built this conference around agentic growth, and what to expect from the next eight hours.
### Opening Keynote: The Age of Agents
*Keynote · Alex Halliday (Co-Founder & CEO, AirOps) · 20 min*
Buyers are no longer browsing their way to your brand. They're delegating discovery to agents, and the inputs that drive those agents look almost nothing like the inputs that drove search. Alex Halliday opens the day with a clear-eyed thesis on what marketing leaders need to rebuild for the agentic era, and why Content Engineering is the function that makes it possible.
### A First Look at the New AirOps
*Product Reveal · Dillon Hong, Amr Shafik · 25 min*
The first public look at the new AirOps. We walk through the platform live, show what the new features unlock for growth marketing teams, and demo how customers are using it to win AI search.
### In Practice: How the Best Teams Are Building With AirOps
*Customer Panel · Bryan Connolly (VP of Customer, AirOps), Bridget Nelson (AEO / SEO Content Strategist, Chime), Tara Robertson (Chief Marketing Officer, Bitly) · 20 min*
Customers walk through what they've actually built on the new AirOps, the systems they replaced, and the metrics they're now accountable to. A grounded counterweight to the keynote, with real numbers and real plays.
### Offsite Fireside: How Airbnb Operates a Modern Content Function
*Fireside · Ashland Stansbury (Strategy & New Verticals, AirOps), Antoine Sochat (Business Operations Lead, Airbnb) · 15 min*
A short fireside with Airbnb on how they're using Offsite to operate content as a system, not a series of one-off campaigns. What they kept, what they rebuilt, and where this is going.
### Brand Building for the AI Era
*Panel · Jess Rosenberg (Head of Brand, AirOps), Kira Klaas (Ex Later, Brex, Notion), James Hurst (VP, Global Exec Creative Director, HelloFresh), Paul Jun (Creative Director, Brand & Tooling, Ramp), Leland Maschmeyer (Co-Founder & CEO, COLLINS) · 30 min*
Crafting brand systems used to be a deeply manual process, almost impossible to implement well at scale. The work is becoming engineerable. Jess Rosenberg sits down with four operators turning brand into a growth function: how to encode brand into systems, how to keep craft non-negotiable while shipping ten times faster, and what changes when the audience reading your work is increasingly an LLM.
### Winners & Losers of the AI Disruption of Search
*Research Talk · Kevin Indig (Growth Advisor) · 20 min*
Kevin Indig presents fresh research on what's actually happening to traffic, rankings, and revenue as AI search reshapes discovery. Which companies are quietly winning this transition, which ones are losing without realizing it, and the patterns that separate the two.
### The New CMO Mandate
*CMO Panel · Christy Roach (Chief Marketing Officer, AirOps), Ashley Kemper (SVP Marketing, PandaDoc), Kexin Chen (VP of Marketing, Harvey) · 30 min*
Christy Roach hosts a candid conversation with Heads of Marketing on what the role looks like in 2026. Where headcount is shifting, which functions are being absorbed back into marketing, what boards are now asking that they weren't asking last year, and how the most effective marketing executives are spending their time when half the old playbook no longer applies.
### Growth Tactics That Scale
*Panel · Matt Hammel (Co-Founder & COO, AirOps), James Pastan (Head of Growth, Framer), Noah Adelstein (Head of Growth, Netic), Will Gao (Cofounder, Ploy) · 30 min*
A working session with growth practitioners shipping right now. The panel goes deep on the tactics moving pipeline this year across AEO, paid, lifecycle, and go-to-market engineering — what's quietly broken, and what they'd 10x tomorrow.
### Inside the Lab: How Anthropic Thinks About Growth Marketing
*Talk · Austin Lau (Growth Marketing, Anthropic), Eoin Clancy (VP, Growth, AirOps) · 20 min*
Austin Lau on what marketers should actually be doing with AI today, and where the real ceiling is. How Anthropic thinks about distribution when the category is being invented in real time, matching the right AI approach to growth opportunities, and the skill sets required to win today.
### The Art of Storytelling
*Closing Talk · Kyle Poyar (Founder & Creator, Growth Unhinged) · 15 min*
Kyle Poyar closes the day with a craft session on narrative. Why most B2B storytelling falls flat, what the best operators do differently, and how to build a story that travels through agents, sales calls, and decks alike.
### Themes covered across the video library
- **AI search and AEO**: how content gets cited and surfaced by ChatGPT, Claude, Perplexity, and Gemini
- **Content Engineering at scale**: workflows, refresh cadence, and systems for producing citation-worthy content
- **Brand systems for the AI era**: encoding brand into systems agents can read
- **Growth tactics shipping right now**: AEO, paid, lifecycle, content, and Reddit/community plays
- **The new CMO mandate**: org design, headcount shifts, and how the role is changing in 2026
---
## Who Should Attend
AirOps Next is built for marketing leaders who are serious about understanding how AI changes the equation:
- **CMOs** setting AI-first marketing strategy and driving brand visibility across AI search
- **Brand Leaders** - VPs and Directors accountable for positioning, narrative, and brand visibility in AI-driven channels
- **Growth Leaders** building scalable content programs for demand generation and AI search visibility
- **Content Leaders** - Heads of Content and Content Engineers combining strategy, creativity, and AI systems to scale quality content
- **Agency Leaders** helping clients navigate AI search visibility and Content Engineering at scale
---
## The Thesis: Why This Conference Exists
AI agents are the new gatekeepers for both demand and narrative. They shape which brands get surfaced and which stories get told. That shift is seismic.
Your brand's promise now has to travel everywhere - into every brief, every piece of content, every AI answer generated at 2 AM when your buyer is making up their mind without you in the room. Content is the fuel agents run on. To show up in their results, it needs to be fresh, authoritative, and produced at a pace no human team can match alone.
Disruption rewards the teams that embrace it early. Every marketing team has its pillars. The next evolution is adding one more: **an agent team built for execution at scale.**
---
## What to Expect
### 1. The Latest Research
New findings on how AI is reshaping marketing, straight from AirOps data.
AirOps has published original research that reveals how AI search fundamentally differs from traditional discovery:
| Finding | Source |
|---------|--------|
| **85%** of brand mentions in commercial search originate from third-party pages, not owned domains | [Offsite Signals Report](https://airops.com/report/the-influence-of-offsite-signals-in-ai-search) |
| **70%** more citations earned by fresh content vs. stale pages | [Stale Content Report](https://airops.com/report/the-impact-of-stale-content-on-ai-visibility) |
| **50%** visibility decrease without refreshing content every 12 months | [Stale Content Report](https://airops.com/report/the-impact-of-stale-content-on-ai-visibility) |
| **23%** more surface area across related-intent queries for structured pages | [Structuring Content for LLMs](https://airops.com/report/structuring-content-for-llms) |
| **13%** citation increase from pages with rich schema markup | [Structuring Content for LLMs](https://airops.com/report/structuring-content-for-llms) |
| **1.4x** more likely to resurface in AI search when both mentioned and cited | [Citations & Mentions Report](https://airops.com/report/how-citations-mentions-impact-visibility-in-ai-search) |
Additional insights from their 2026 State of AI Search report:
- Pages not updated quarterly are **3x more likely** to lose AI citations
- **83%** of commercial citations come from pages updated within the last year
- **48%** of citations come from community platforms like Reddit and YouTube
- Only **30%** of brands remain visible in back-to-back AI responses - but brands earning both citations and mentions show **40% higher likelihood** of reappearing
### 2. Real Playbooks
Strategies from leaders already winning in the AI era. Expect frameworks and tactical approaches across:
- **Content Refresh** - systematic approaches to keeping content fresh and citation-worthy
- **Content Creation** - scaling quality content production with AI-assisted workflows
- **Brand Graph** - building the connective tissue between brand identity and AI discovery
- **Offsite Strategy** - earning visibility through third-party content, Reddit, reviews, and media
### 3. Meet the New: AirOps' Largest Product Launch
A first look at AirOps' largest product release to date - new agent-powered systems designed for how search and discovery actually work today. Live product demos, not slides.
### 4. Curated Networking
Connect with a handpicked group of marketing leaders who are shaping what's next. AirOps Next is invite-preferred - attendees include AirOps customers, Content Engineering Certification cohort graduates, and public practitioners.
### 5. Hands-On Building
Build your first agent with the AirOps team, in real time. Interactive working sessions where attendees get hands-on with the platform.
---
## About AirOps
AirOps is the **Content Engineering platform** for marketing teams. It unifies AI search visibility (AEO), traditional SEO, and content production into one operating system - so brands get seen, cited, and cited first by AI assistants including ChatGPT, Claude, Perplexity, and Gemini.
### Platform Architecture
AirOps is structured across four layers:
| Layer | Components | Purpose |
|-------|------------|---------|
| **Visibility** | Insights 360, Page360, AEO Analytics | Track performance across AI and traditional search |
| **Orchestration** | AirOps Grid | Run workflows at scale across content inventories |
| **Business Logic** | Workflows, Power Agents, AirOps Tools | Build and execute content operations |
| **Context** | Brand Kits, Knowledge Bases, MCP | Store and distribute governed brand intelligence |
### Key Products
**Insights 360 / Page360** - The first unified data layer showing brand performance across AI search and traditional search. Combines Google Search Console, GA4, and AI citation data into a single view. Smart filters surface actionable opportunities: Almost Page One, Weak AEO, Declining Citations, Citation Rate Decline.
**Brand Kits** - Portable LLM personas containing brand tone, voice, product catalogs, positioning, and guardrails. The governed brand context layer for marketing teams - accessible across AirOps and external tools via MCP.
**Workflows & Power Agents** - Pre-built, agentic content workflows for content refresh, content creation, SERP analysis, AEO optimization, and competitor analysis. Run at scale through the AirOps Grid.
**AirOps MCP** - Native Model Context Protocol integration enabling external AI tools (Claude, Cursor, ChatGPT) to access AirOps brand context, analytics data, and workflows directly.
### Proven Results
Enterprise brands using AirOps have driven measurable outcomes:
| Customer | Results |
|----------|---------|
| **Webflow** | 5x content refresh velocity; AI-attributed signups grew from 2% to ~10%; 6x higher conversion rate from AI-sourced traffic |
| **Chime** | 3x citation increase in 4 weeks; 89% time reduction per content refresh; 70% increase in refresh velocity |
| **Carta** | 7x increase in AI search citations; 75% citation rate on new AirOps-created pages; average 3 days from publication to citation |
| **Ramp** | 10x ROI on Reddit strategy without adding headcount |
| **Docebo** | 2x increase in content velocity; 50% cut in production costs; 25% share of voice lead |
| **Lightspeed** | 37% higher conversion rate from refreshed content |
### Trusted By
Chime, Webflow, Ramp, Carta, Sage, Apollo, LegalZoom, Xero, Vanta, Klaviyo, AssemblyAI, and more.
### Content Engineering Certification
AirOps runs a cohort-based Content Engineering Certification program. Graduates have built workflows for SEO auditing, content localization, competitive analysis, and AI overview optimization - and many have reported career advancement as a direct result.
---
## Key Concepts
### Answer Engine Optimization (AEO)
The practice of optimizing content to be cited and surfaced by AI search assistants - including ChatGPT, Perplexity, Claude, and Gemini - as part of their generated answers. Unlike traditional SEO where the goal is to rank, AEO's goal is to be cited. There is no page 1 - there is cited or invisible.
### Content Engineering
A marketing discipline combining content strategy, AI-powered systems, and performance data to engineer content that earns visibility across both traditional and AI-driven search. Content Engineering treats content as an engineered product - with systems, measurement, and continuous improvement.
### AI Search Visibility
The degree to which a brand is mentioned, cited, and recommended in AI assistant responses. Measured via citation rate, citation share, mention rate, and share of voice across AI providers. AirOps tracks this across ChatGPT, Perplexity, Gemini, Google AI Mode, and Claude.
---
## FAQ
**Who should attend?**
Marketing leaders: CMOs, VPs of Content, Brand, Growth, SEO, and Agency principals who are serious about AI's impact on marketing.
**Where is it?**
City Winery at Pier 57, 25 11th Ave, New York, NY 10011.
**Is this going to be recorded?**
Check the registration page for details on recordings.
**Do I need to purchase a ticket?**
Registration is application-based. Apply through the conference site to request a spot.
**What's the format?**
Single-day, single-stage conference with keynotes, working sessions, practitioner panels, and networking.
**When will I hear back if I've been granted a spot?**
Check the registration page for timeline details.
**Can I apply to be a speaker?**
Check the registration page for speaker application details.
---
## Links
- **Conference Registration**: [airops.com/next](https://airops.com/next)
- **AirOps Platform**: [airops.com](https://airops.com)
- **AirOps Research Reports**: [airops.com/report](https://airops.com/report)
- **Content Engineering Certification**: [airops.com/certification](https://airops.com/certification)
- **AirOps Blog**: [airops.com/blog](https://airops.com/blog)
- **LinkedIn**: [linkedin.com/company/airopshq](https://www.linkedin.com/company/airopshq/)
- **Twitter**: [twitter.com/airopshq](https://twitter.com/airopshq)
---
*AirOps Next - May 13, New York City - The Content Engineering Conference for the AI Era.*
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